Transatlantic convergence? Recent cases on advertising and privacy from the USA and UK
The US Federal Trade Commission’s (FTC) suit against Kochava Inc, a prominent data aggregator and analytics company, faced a recent setback when the Idaho District Court granted Kochava’s motion to dismiss the FTC’s claim.[1] The FTC alleged that Kochava’s sale of geolocation data taken from mobile devices could enable third parties to uncover sensitive, personal…