Daniel Preiskel chaired the prestigious MVNO Central and Eastern Europe Summit in Warsaw (whole of the second day, 11th September) organised by Informa. This leading telecoms industry event took place on 10th and 11th September concentrating on developments and opportunities for MVNOs in Central and Eastern Europe. Full conference information can be found at: http://cee.mvnoindustrysummit.com/. the agenda for the mvno day was:
09.15 Day 2 Conference Chair’s Address
Daniel Preiskel, Partner, Preiskel & Co
09.30 Keynote: Creating a positive customer experience with a fresh brand for CEE
- Case study: How Virgin Mobile have launched in Poland, bringing the brand to life when it’s not locally familiar
- Customer experience and communication channels in CEE vs. other regions
- Creating higher brand awareness for a new MVNO in the CEE region
- Lessons we’ve learnt so far from our experience
Tomasz Gniewek, Managing Director, Virgin Mobile, Poland
09.55 Driving down the barriers for entry to become a MVNO
- Is MVNO 2.0 only for the big boys?
- New opportunities arising from reducing the cost of setting up a MVNO
- How the new generation of flexible OSS/BSS and billing platforms are making even “micro” MVNOs feasible
Timothy Burgess, CEO, Smarter Mobile
10.20 Case study from DOODAD: Our perspective, challenges and experience in the roaming market
- Our approach as a data-only MVNO
- The marketing challenges of communicating a megabyte
- Taking the global approach
- Our views on the MVNO opportunity, internationally and in the CEE in the future
Sarah Neill, CEO, DOODAD
10.45 Networking Break and Refreshments
11.15 Roundtable discussions
Delegates will join the roundtable discussion topic most relevant to them, sharing experiences and thoughts on the particular area of focus. Following the discussion, each Roundtable group will present their key findings and conclusions on their topic with the rest of the delegates.
Roundtable topics and facilitators are:
ROUNDTABLE 1 – How can international MVNEs adapt to the CEE market?
Dikmen Edgu, Senior Manager, Axon Partners Group
ROUNDTABLE 2 – Marketing and pricing considerations for MVNOs in CEE
Elson Sutanto, Research Analyst, Informa Telecoms & Media
ROUNDTABLE 3 – How can MVNOs in CEE become more successful? (Considering business models, market segments and regulations)
Ceri Tinine, Manager, Analysys Mason
ROUNDTABLE 4 – MVNOs privacy and contractual issues
Daniel Preiskel, Partner, Preiskel & Co
12.00 Overview of mobile market and MVNO possibilities in Albania
- Mobile market trends and current services in Albania
- Overview of Albtelecom and Eagle Mobile merger
- The potential for different types of MVNOs, including new local MVNOs as well as international players considering to enter the Albanian market
- Our perspective on new partnerships to improve cost structure and revenue
- Future outlook for MVNOs in Albania
Mehmet Zirek, Projects & Performance Department Manager, Albtelecom & Eagle Mobile
12.30 Lunch
13.40 Panel: Discussing the range of potential MVNOs in CEE: From light to full
- Advantages and disadvantages of being a light or a full MVNO in CEE
- Are operators in CEE willing to support light MVNOs, and to which extent?
- Examples of light and full MVNOs in more mature markets
- What will be necessary for more long-term successful MVNOs to operate in the region?
Borut Razdevsek, CEO, Debitel Slovenia
Sarah Neill, CEO, DOODAD
Svetoslav Markov, Sales Director CEE, MDS
14.25 Networking Break and Refreshments
15.00 Panel: The relevance of Wi-fi to MVNOs in CEE
- Wi-fi’s role in CEE mobile offerings
- How can MVNOs in CEE reduce costs by offloading to wi-fi?
- Are there any sustainable solutions for wi-fi and MVNOs in CEE
- The future of wi-fi in the region
Ceri Tinine, Manager, Analysys Mason
Frank Bekkers, CEO, Mobile Vikings
Vitaly Solonin, Head of Wireless Department, J’Son & Partners Consulting
15.45 Chair’s summary of Day 2 and closing remarks
16.00 End of Conference