Preiskel & CoPreiskel & Co
Preiskel & Co
  • Home
  • About Us
    • Diversity, Social Responsibility, and Pro Bono
  • Services
    • Corporate
    • Commercial
    • Regulatory
    • Competition & Antitrust
    • Data Protection, Privacy, and Retention
    • Intellectual Property
    • Dispute Resolution
    • Employment
  • Sectors
    • Telecommunications
    • IT, Technology, & Internet
    • Media and Broadcasting
    • Websites, Blogging, & Social Media
    • Film & Television
    • Gambling & Online Gaming
    • Leisure & Retail
    • Energy & Minerals
    • Cryptocurrency & Blockchain
    • Creative Industries
  • People
    • Daniel Preiskel
    • Ronnie Preiskel
    • Tim Cowen
    • Jose Saras
    • Robert Dougans
    • Tina Cowen
    • D A T Green
    • Karthyaeni Vittala
    • Mor Swiel
    • Ilanit Appelfeld
    • Charles Soden-Bird
    • Nick Bromfield
    • Stephen Dnes
    • Daniel Oakland
    • Robert Harvey
    • Martina Raciti
    • Matthew Fox
    • Joanna Coombs-Huang
    • Xavier Prida
    • Mark Clough
    • Stewart White
    • Hannah Leader
    • Peter Dally
    • Antony Corel
    • Sue Warwick
    • Galyna Carey
    • Stephen Hornsby
    • Claire Barraclough
  • International
  • Blog
  • News
    • Publications
  • Contact
Menu back  

MEF blog on privacy quotes Preiskel article on concerns on use by apps of personal data 

December 4, 2014By Preiskel

MEF blog on privacy quotes Preiskel article on concerns on use by apps of personal data

MEF, the global community for mobile content and commerce has quoted Daniel Preiskel in its Industry Views Article: Is Privacy And Consumer Trust Still Hampering The Mobile Industry?

The article prepared by Daniel Preiskel, with input from associate Natalia Porto, reads as follows: “Recent concerns with Uber’s use of personal data have shown that many mobile apps still have much to improve in terms of transparency of processing of personal data.  Consumers remain unaware of how their personal data is being processed by mobile apps as the privacy notices are usually too long and complex. Although most apps request users’ permission to collect their personal data, they fail to explain how consumers’ personal information will be used. For example, an app might request access to the user’s location without further explanation about the purposes for which such data is being collected.

Processing personal data fairly and lawfully is the first principle of the EU Data Protection Directive.  Fairness requires transparency about what data is being collected and the purposes for which such information will be used. If adopted, the proposed EU Data Protection Regulations will improve consumers’ data protection in respect of mobile apps as it introduces the concept of ‘privacy by design’. This means that app developers will have to build privacy controls into systems from the start, meaning the mobile app industry will be challenged to adapt privacy notices and policies to the usability of their products.

Ensuring that mobile apps are transparent in how they use personal data, is the first step to ensure consumers can make a conscious choice in respect of use of their personal data.”

The full Industry Views Article including all the various contributions can be found at:

http://mefminute.com/2014/12/04/industry-views-is-privacy-and-consumer-trust-still-hampering-the-mobile-industry/

Latest blog posts
  • CMA publishes Issues Statement in Liberty Global/Telefónica merger inquiry
    January 22, 2021
  • Epic Games, creator of Fortnite, launches claims against Google and Apple in Competition Appeal Tribunal
    January 21, 2021
  • European Commission proposal for Digital Services Act published
    December 15, 2020
  • Facebook faces antitrust lawsuits in the US
    December 11, 2020
  • CMA issues advice for Government on regulatory regime for tech giants
    December 10, 2020
  • New Telecoms Security Law Laid before Parliament for tougher Rules and Fines for Telecoms Companies
    November 25, 2020
  • New Ofcom Consultation on Copper Retirement
    November 23, 2020
  • European Commission releases draft new Standard Contractual Clauses
    November 19, 2020
  • National Security and Investment Bill published
    November 16, 2020
  • Inherited GDPR breach still leads to a record fine for Marriott
    November 3, 2020
  • UK National Data Strategy: a step further away from an adequacy decision under the GDPR?
    October 21, 2020
  • British Airways issued £20 million fine by ICO for data breach
    October 20, 2020
The Preiskel Blog
  • CMA publishes Issues Statement in Liberty Global/Telefónica merger inquiry 22 Jan 2021
  • Epic Games, creator of Fortnite, launches claims against Google and Apple in Competition Appeal Tribunal 21 Jan 2021
  • European Commission proposal for Digital Services Act published 15 Dec 2020
  • Facebook faces antitrust lawsuits in the US 11 Dec 2020
Preiskel news
  • Tim Cowen and Claire Barraclough co-author article published in Competition Policy International
  • Electric Car Batteries with 5 min charging times produced
  • Tim Cowen to deliver Oxford lecture on 12 February 2021
  • CMA announces investigation into Google Privacy Sandbox
Preiskel tweets
  • We're delighted to see @CompPolicyInt publish an article co-authored by P&Co's @TC_4KBW and @ClaireBarraclo4. You c… https://t.co/XoeKtg3dI815 hours ago
  • The @CMAGovUK has published its Issues Statement in Liberty Global/Telefónica merger inquiry. More details here:… https://t.co/D9P8LuRyxU5 days ago
  • Creator of Fortnite, @EpicGames, launches claims against @Google and @Apple in @CATribunal. Contact @TC_4KBW with q… https://t.co/IjzXiFO2fF6 days ago
Preiskel & Co LLP
4 King's Bench Walk,
Temple,
London
EC4Y 7DL
United Kingdom

Tel:
+44 20 7332 5640
Email:
info@preiskel.com

Find us on:

TwitterLinkedinMail
© Preiskel & Co LLP 2021 | Site map | Legal notices | Privacy | Cookie Policy

   

We use essential and analytic cookies on our website. By continuing to use our site, you are agreeing to the use of cookies as set in our Cookie Policy. OKCookie policy