MEF launched AppPrivacy™, a free resource for app developers around the world featuring a best practice privacy policy generator, with the goal to build consumer trust. The online privacy in Apps tool is the result of more than a year’s collaboration by MEF’s Privacy in Apps Working Group, with which Preiskel & Co was heavily involved in from the legal and regulatory perspective.
The Privacy in Apps Working Group
AppPrivacy was developed by a working group of fifteen companies representing a cross section of the mobile content and commerce industry. App developers, publishers and marketplaces; ad networks; carriers; law firms; security software manufacturers and middleware suppliers.
The individuals that developed the tool include privacy experts, lawyers, developers and entrepreneurs. AppPrivacy draws on their individual talents and collective experience. Their passion and expertise is the reason why developers can trust AppPrivacy to deliver best practice privacy right into the heart of their app design process.
MEF’s Working Group is a global and cross-sector group and benefited from other invaluable contributions: Siobhan Macdermott of AVG, of Dentons, Lisa Ann Hall of EA, Todd Ruback of Evidon, Kirill Zelensky of Kaspersky, Daniel Ralls of mBlox, Mario Hachem of MT2, Jeff Lowder of OpenMarket, Daniel Preiskel and Jose Jaras of Preiskel & Co, Hannes Harborth of RedBull Media House and Richard Qiu of TRUSTe, Kasey Chappelle of Vodafone; Chris Davies of Inmobi; Nick Graham and Todd Daubert of Dentons and Alina Hua of Mozilla, and Andy MacLaren and his team at AgencyMobile who developed the online tool for MEF.
You can check AppPrivacy out for yourselves.